Understanding Gamification of Consumer Experiences - 1 views
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From the abstract: "we present an experience framework in order to show the effect of gamification on consumers' experiences that is illustrated through four extended examples. We conclude this article with a few implications for future research into, as well as practical application for the successful gamification of consumer experiences. But first, we discuss what gamification is and what it is not."
THE CUBE - A145 megapixel interactive AV experience at QUT - 3 views
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